Having spent 9 years working with influencer marketing, I've been a part of the industry since the beginning. I began my career at Daniel Wellington, one of the pioneering brands in influencer marketing and social media—a fantastic place to start and learn. Since then, I’ve worked in influencer marketing for TRIWA and FILIPPA K. The influencer marketing industry has grown and transformed significantly since I first started, and it's fascinating to observe new trends and its ongoing development.
I handle all aspects of influencer marketing, including:
While I have global experience, my expertise is particularly strong in Scandinavia, the US, UK, France, and Germany.
While influencer marketing is my primary focus for growth, I also have experience managing company social media accounts. I consider social media to be one of the most important channels for communicating with customers and building a community. For me, aligning the influencer marketing strategy with the social media strategy is essential.
My responsibilities include:
Creating experiences and opportunities to engage with both influencers and customers is one of my passions. I love to develop relevant concepts and events that align with a company's brand values, aiming to create memorable experiences for guests to connect with each other.
While working for Filippa K Soft Sport, I developed a global event series that touched on body, mind, and soul, perfectly aligning with the athleisurewear collection and brand values.
Organizing those events was the most enjoyable aspects of my job. The exposure these events received on social media was a significant factor in our social media growth.
Community marketing is a strategy that focuses on building and nurturing relationships with a brand's target audience by creating a community around shared interests and values. A key element of community marketing for me is organizing real-life events and experiences for customers. Additionally, integrating social media strategy, encouraging user-generated content (UGC), and maintaining a consumer-centric approach are crucial components.
By focusing on these elements, community marketing can cultivate a loyal customer base that not only purchases products but also advocates for the brand and helps spread its message organically.
Unlike traditional PR, which primarily relies on media relations and press releases, I use a modern approach that leverages a wide range of digital and social media platforms, influencers, and content marketing strategies to engage with target audiences.
My approach includes targeting relevant individuals through seeding, events, and partnerships.
Beyond all of the above, I am a certified yoga teacher dedicated to holistic well-being. I have a passion for creating concepts and experiences that leave a lasting impact on the body, mind, and soul.
Previously, I taught the class "Run, Flow, Let Go" at UrbanOm.
Currently, I teach a concept called "The Practice," which is a movement-based class founded by Camilla Ahlqvist. This class combines elements of yoga and kundalini yoga with high-intensity training to unlock the patterns of the mind.
I offer tailored classes and experiences for companies and brands.
